Most fractional execs hand you a strategy deck and disappear. I'm a player-coach. I've been the founder, the CEO, the VP of growth, and the person writing the ads, so I set the strategy and then do the work myself. I build with AI every day, which is how one person carries what used to take a team.
I've helped companies scale from $2M to $15M: find who it's really for, build the engine to reach them, systematize what works, then step back.
The measure of good work is that it runs without me.
- Decompose your ICP into testable hypotheses, not vague personas
- Build lightweight assets and get them in market: copy, sequences, ads, pages
- Identify signal fast, kill what doesn't work, scale what does
- Automate the repeatable work. Fewer people, more output
- Build the team or systems that run it when the engagement ends
I work across services, marketplaces, and SaaS, which is the difference between a messaging problem and a model problem.
One to two companies at a time. First conversation is 30 minutes. Book a call