I build and grow businesses. Some are mine — products and ventures through Uprise. Some belong to founders I work with as a fractional CMO. I write, mostly about work, careers, and what it means to build on your own terms.
The output of a full
marketing team.
Most fractional CMOs hand you a strategy deck and disappear. I build the thing. I've helped companies scale from $2M to $15M — find who it's really for, build the engine to reach them, systematize what works, then step back.
- Decompose your ICP into testable hypotheses, not vague personas
- Build lightweight assets and get them in market — copy, sequences, ads, pages
- Identify signal fast, kill what doesn't work, scale what does
- Automate the repeatable work — fewer people, more efficiency
- Build the team or systems that run it when the engagement ends
I work across services, marketplaces, and SaaS — the difference between a messaging problem and a model problem.
One to two companies at a time. First conversation is 30 minutes — no deck, just a direct talk about fit.
I build through Uprise Ventures — a holding company and studio.
Path Nine
A weekly newsletter for people who want professional success without losing themselves in the process. Named after a Hunter S. Thompson letter that changed how I think about building a life.
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